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Packaging Design Cont...Tim Hankins, director of creative services at Honest Company, says that beautiful packaging does its own marketing.  Consumers may leave a unique or beautiful package on display in their home.  A striking package may even sway a consumer into switching brands.  One way Honest Company sets themselves apart from many of their eco-friendly competitors is by choosing to steer clear of the expected green and brown color palette.

It is important to consider your target consumer when designing your packaging, as well as the materials used.  How does the shape and design of your package resonate with your demographic?  Is your target concerned with recyclable or biodegradable materials?

Packaging is more than a vessel that delivers your product to the store shelf or the consumer’s home.  It is the fusion of form and function, information and appeal.  At we understand the multi-faceted science of effective product packaging.

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